At Fresh4u, Fakhruddin and Hatim, aspiring entrepreneurs discovered the world of French beans in Africa. With Fakhruddin's decade in fruit and veg and Hatim's telecom background, they imported a shipment in 2009.
The gamble paid off, selling out at New Covent Garden Market and New Spitalfields Markets. Today, Fresh4u thrives as a testament to a journey fuelled by passion and a commitment to bringing you the freshest flavours.
Love seeing our clients happy
We are built on trust
For this generation, and the next
Making new products accessible to the UK market
At Fresh4u, our commitment extends beyond providing quality produce; we partner with the Felix Project, ensuring surplus produce finds purpose in local food banks. Committed to environmental stewardship, we recycle all food waste, cardboard, and plastic, leaving no trace in landfills.